China's digital economy: 10 trends for Thailand's businesses in 2025!

China's digital economy: 10 trends for Thailand's businesses in 2025!

What is happening in the digital economy? Current reports from Kunming, China, are making people sit up and take notice. Under the banner of the central government's focus on qualitative economic growth, China is moving further towards a “fully digital economy”. The trade office in Kunming provides an exciting overview of the trends and developments that could cause a sensation both locally and internationally. Loud Thansettakij China will remain the world's second largest economy in 2025 and a hot spot for companies from all over the world.

Despite economic challenges, China's domestic purchasing power remains strong. Supported by active government measures, the country will become an increasingly attractive market for domestic and foreign companies. More and more companies should focus on a digital strategy in order to remain competitive. Thai companies are not excluded here and have identified some trends that could make it easier for them to access the market, according to experts at the trade office.

The ten trends for Thai companies

The following ten trends are particularly interesting at the moment for companies that want to conquer the Chinese market:

• Erlebniswirtschaft: Individuelle Erlebnisse in Großstädten wie Shanghai, Peking und Guangzhou gewinnen zunehmend an Bedeutung.
• Rationaler Konsum: Verbraucher vergleichen Preise und Bewertungen, insbesondere in Nischenmärkten.
• Wachstum in ländlichen Gebieten: Die „Rural Revitalization“-Politik bringt frischen Wind in ländliche Regionen.
• Technologie in der Gastronomie: Restaurants setzen auf VR-Technologie und bieten den Gästen einzigartige Esserlebnisse.
• Online- und Offline-Verknüpfung: Die O2O-Geschäftsmodelle florieren dank KI und Big Data.
• Digitale Konsumgewohnheiten: Über 80 % der chinesischen Verbraucher shoppen mittlerweile mit ihren Smartphones.
• Gesundheits- und Umweltbewusstsein: Der Trend geht klar hin zu umweltfreundlichen und organischen Produkten.
• Intelligente Logistik: Drohnen und autonome Fahrzeuge steigern die Effizienz in der Logistik deutlich.
• Expansion chinesischer Einzelhändler: Marken wie Shein und Miniso erobern erfolgreich den internationalen Markt.
• Datengetriebenes Geschäft: Big Data und KI werden zur Analyse von Verbraucherverhalten und zur Effizienzsteigerung genutzt.

To truly gain a foothold in the Chinese market, Thai companies need to take their digital marketing seriously. The use of modern technologies and platforms is becoming increasingly important. Digital marketing aims not only to increase brand awareness, but also to generate web traffic and customer conversion, according to the experts at IBM.

Marketing in the digital age

The major channels of digital marketing have many faces: from email to social media to augmented reality and virtual reality. In the B2B sector, it is estimated that 80% of trade will be digital by 2025. Once a niche topic, digital marketing is now proving to be a lifeline for companies of all kinds. However, the challenges such as high competition and data protection concerns should not be underestimated.

A crucial aspect remains the ability to quickly adapt marketing strategies to changing market conditions. Thanks to automation and AI, companies now have the opportunity to precisely identify their target groups and thus make their marketing more effective. Technologies such as generative AI and chatbots are increasingly becoming standard. Yes, there is a lot going on in the world of digital marketing, and if you don't keep up, you could quickly find yourself falling behind.

Finally, it's worth taking a look outside the box, be it into the world of sports or entertainment. The ESPN - Coverage of the NBA shows that athletic talents like Trae Young also face the challenge of achieving their career goals and positioning themselves successfully in the market.