Beauty revolution: AI strategies are conquering the beauty sector in Thailand!

Beauty revolution: AI strategies are conquering the beauty sector in Thailand!

On October 25, 2025, beauty industry elite gathered at the Galderma (Thailand) GAIN Business CEO Forum to discuss the challenges and opportunities in the lap of artificial intelligence (AI). Under the motto “SHAPE UP & GLOW ON: Aesthetics Business in the AI ​​Era by People & Profitability Management”, leading experts including academics, management consultants and entrepreneurs gathered to develop valuable strategies for sustainable growth in the beauty sector. Mono29 reports that discussions particularly covered the use of AI to increase efficiency in beauty clinics.

The event's important speakers took center stage with innovative approaches. Professor Dr. Ek Phataratnukul from Chulalongkorn University, Apivut Pimonsangsuriyah, founder of Slingshot Group, and Dr. Wit Sitthivekin, a respected business expert, presented practical AI tools and case studies. A clear focus was on marketing strategies that not only increase customer satisfaction but also optimize operational processes.

Marketing strategies in the AI ​​age

The forum highlighted effective marketing strategies based on the principles of “Less but More”, “Deep but Wide” and “Quiet but Loud”. These concepts are intended to help companies rethink their pricing strategies, target specific customer groups and use AI for tailored advertising. Loud According to Thai Times, the use of agentic AI, which operates autonomously and can process large amounts of data, enables companies to make smarter decisions and open up new revenue streams.

EGG Digital CEO Teeradets Dumrongbhalasitr called agentic AI a “game-changer” in the industry. This new technology enables deeper analysis of consumer behavior and offers tailored solutions. In fact, it is predicted that by 2028, five key capabilities in AI-powered analytics, natural language processing and personalized visualizations will revolutionize the market.

The role of employee training

Another key topic was the importance of employee training in using AI-supported technologies. The “SHAPE UP Your Management Style” panel led by Jakkrit Saisomboon, CEO of MAGURO Group, made it clear that understanding employee needs is crucial, as is the willingness to use technology to increase efficiency. This is particularly important to not only meet customer expectations, but exceed them.

The beauty sector is changing more than ever, as are the Curious Minds reports. The world of cosmetics has changed drastically over the years, and thanks to new technologies - from AI facial cleansing to personalized skin care products - companies are under pressure to constantly improve. The popularity of natural and organic products is also increasing, not least due to the growing awareness of consumers and their demands.

In summary, the integration of AI technologies into the beauty sector not only opens up new business opportunities, but could also fundamentally change the relationship between companies and consumers. When you look at it all together, you realize that the beauty industry's glamorous appearance is closely linked to developments in AI and data technology - there really is something going on!