Vegan Festival: Discover the future of plant-based delights!

Vegan Festival: Discover the future of plant-based delights!

The Thai food scene is becoming more colorful! On October 21, 2025, Charoen Pokphand Foods Public Company Limited (CPF) calls on all foodies to participate in the upcoming vegetarian festival. This initiative is all about the MEAT ZERO brand, which is strongly pushing the trend towards healthy and environmentally friendly food. Flexitarians in particular, i.e. those who occasionally go without meat, are at the top of the target group.

Why is this important? Quite simply: The demand for plant-based protein sources is growing, and providers like CPF are increasingly relying on innovative technologies. Using unique Plant-Tec™ technology, meat-like textures are created from environmentally friendly ingredients such as soy and peas. This is reflected in new products such as plant-based minced meat, pork belly and tender plant-based chicken breast fillet, all tasty and ideal for the environment.

Healthy eating in focus

At MEAT ZERO, the focus is not just on taste. The products are enriched with important nutrients such as vitamin B12, iron and zinc and use healthy ingredients such as avocado oil and natural colors from beetroot. Consumers can even look forward to prepared meals and snacks, including fried vegetable noodles, vegan burgers and seasoned mushrooms, all offered in 100% recyclable packaging.

The flavors and health benefits are important to plant fans. According to reports from Thailand Tip, the plant-based food market in Thailand will grow to a significant 45 billion baht by 2024. It's no wonder that many companies, including the PTT Group, are entering the plant-based protein business. However, experts believe that it is time to reduce prices and revise the taste of products to attract more buyers.

The voice of the consumer

But what about consumer opinions? A government official, Preeyanut, has expressed that he often finds herbal products expensive and would buy them more often if prices fell. Patipon, an office worker, has also noticed differences in taste and is urging brands to match the taste of their products to traditional alternatives. Nutritionist Patsita also warns that some plant-based alternatives are high in sodium and recommends opting for minimally processed foods.

The message from CPF, embodied by marketing director Ananravi Churat, is clear: during the vegetarian festival they not only want to present these new products, but also raise awareness about healthy, tasty and sustainable nutrition.

Those interested can purchase the new products at 7-Eleven, leading supermarkets in Thailand and online via platforms such as Shopee and Lazada. So the vegetarian festival is just around the corner and maybe new taste experiences await you too!

You can find current information and developments on these topics in the articles from Mitihoon and Thailand Tip.