Revolution on a plate: Thailand's big vegetarian festival 2025!

Revolution on a plate: Thailand's big vegetarian festival 2025!

The plant-based food trend continues to grow in Thailand, and Charoen Pokphand Foods Public Company Limited (CPF) is following suit. On October 21, 2025, CPF invites all Thais to participate in the vegetarian festival and stock up on healthy, plant-based alternatives through their MEAT ZERO brand. This invitation is not just a marketing campaign, but also a clear call for more environmental awareness and healthy eating. The company uses its position to promote healthy, sustainable nutrition, appealing not only to traditional vegetarians but also to health-conscious flexitarians.

MEAT ZERO is a plant-based protein product made using the innovative Plant-Tec™ technology. This technique ensures that the texture of the products becomes meat-like - using environmentally friendly ingredients such as soy and peas. The product catalog ranges from plant-based minced meat to plant-based belly meat to tender plant-based chicken breast fillets. Ananravi Churat, the head of marketing at CPF, emphasizes that these products are enriched with important nutrients such as vitamin B12 and iron and are available to choose from:

Plant-based alternatives on the rise

The demand for plant-based food alternatives is constantly growing. Statista predicts that the market value for herbal products in Thailand will rise to a whopping 45 billion baht by 2024. This growth opens up many opportunities for companies like CPF and Thai Union Group. The government and consumers agree: taste, price and health benefits are crucial to the success of plant-based products. Although many consumers would be willing to turn to plant-based alternatives more often, they are often dissatisfied with the prices. Preeyanut, a government official, summed it up best: “Plant-based foods are expensive, I would buy them more if the prices came down.”

Additionally, consumers like office worker Patipon and business owner Nida show that taste and adaptability of products are high on the agenda. Many people are pushing for herbal products to taste closer to the traditional versions. Nutritionist Patsita also warns about the high sodium content of some plant-based alternatives and recommends choosing foods that are as unprocessed as possible. In this dynamic landscape, it remains exciting to see how the various players will react to the wishes and needs of consumers.

With MEAT ZERO, CPF brings a breath of fresh air to the industry and shows that healthy, tasty and sustainable nutrition can take center stage during the vegetarian festival. The products are already available in 7-Eleven and leading supermarkets, as well as online via the 7-Eleven app, Shopee and Lazada. With 100% recyclable packaging, the environmental balance is also right, so no one has to feel guilty about enjoying it.

How the market will continue to develop and whether consumers are willing to change their habits remains to be seen. But one thing is clear: there is an exciting time ahead in Thailand where plant-based eating is not just a trend, but a growing way of life. More and more people are realizing that giving up meat is a forward-looking approach that not only has an impact on health, but also on our planet.

For more information on this topic, it is worth taking a look at the reporting from Mitihoon and on the analyzes of Thailand tip.