Pheu Thai in transition: New boss Chulapand wants to win back voters!

Pheu Thai in transition: New boss Chulapand wants to win back voters!

The political landscape in Thailand is changing, especially within the Pheu Thai party. On November 7, 2025, Chulapand Amornwiwat was elected as the new party leader. This decision could prove to be a turning point for the party. With over 20 years of experience in politics and as a former member of the House of Representatives, Chulapand brings a mix of fresh ideas and proven expertise. In doing so, he hopes to address the challenges of the Pheu Thai party, which, like many others, is suffering from the current economic difficulties. The101.World reports that voters are dissatisfied and the new leader acknowledges that the party has had difficulties in the past but promises that it will always bounce back.

A breath of fresh air for Pheu Thai

A new team of 29 members will be unveiled under Chulapand's leadership to strengthen the party for the upcoming elections. He sees himself as a link between older and younger generations and has announced that Pheu Thai must act carefully to avoid legal problems. The party is committed to developing tangible policies that help people. Chulapand stressed that the party's independence from the Shinawatra family will be maintained to provide clarity and trust among voters.

A central concern of the new “Back to Basic” policy line is to better hear the voice of citizens. Supported by a team of scientists and young people, Chulapand plans workshops at the regional level to involve diverse groups such as farmers and small business owners. This approach is aimed at strengthening ties with the base of the electorate, which could be crucial given the recent elections and voters' disappointment following the alliance with conservative forces. PostToday highlights that even if old policies are criticized, such as the Digital 10,000 Baht project, it can still claim successes as more than half of the population has been reached.

The challenges of the Pheu Thai party

Despite these new strategies, the Pheu Thai Party has lost influence in recent by-elections in Kanchanaburi and Si Sa Ket. These defeats raise the central question: Where are the voters' votes going? The frustration over political decisions and the exclusion of the Move Forward party from forming a government in 2023 has unsettled many supporters. Beautiful Thailand reports that political realities could transform voters' loyalty. Voter groups have been analyzed and show a clear separation between loyal Pheu Thai supporters and the ideological ones who could switch to the Move Forward party.

This realignment could give the Pheu Thai Party a strategic advantage because even though undecideds may prevail in the race, the party's strong loyal base remains. The race for votes will be anything but easy, as the Bhumjaithai Party celebrated election victories in former Pheu Thai strongholds.

Chulapand Amornwiwat is now tasked with regaining trust in the Pheu Thai party as the rise of Pheu Thai's political legacy hangs in the balance. The coming months are crucial as new policies will be unveiled in the next month or two. The party is preparing for elections regardless of whether the Prime Minister calls early elections or not.