Thai herbs conquer the world market: Health Minister promises growth boom!
Thailand promotes Thai herbs worldwide: growth potential, new standards and wellness initiatives for the industry.

Thai herbs conquer the world market: Health Minister promises growth boom!
Signs point to growth in Thailand - especially in the herbal industry. The Ministry of Health has big plans to bring Thai herbs to the global market. The aim is to increase the market value of the herbal industry from currently over 1,300 million baht to an impressive 10,000 million baht. How Bangkok Biz News reports, the promotion of soft power and wellness tourism plays a central role in this project.
Currently, the market for herbal inhalers is also booming, with a value of 4,500 million baht and over 200 active companies. Minister Pattanaporn highlights the importance of sound management of the entire herbal industry from planting to sales. Planned measures include, among other things, increasing standards, research and development and global marketing strategies.
Measures to strengthen the industry
In order to take the herbal industry to the next level, a number of measures are being planned. These include:
- Die Erhöhung der Sicherheitsstandards, unterstützt durch Matching-Funds und GMP-Standards.
- Forschung und Entwicklung von Innovationen durch spezielle Fördermittel für SMEs.
- Globale Vermarktung durch internationale Zertifizierungen und Integration in Wellness-Pakete.
First steps to implement these points include roadshows in countries such as the Middle East, China and Germany. Overall, there is a positive market development that could boost both domestic production and exports.
The health authority has already approved 700 herbal producers in Thailand and is planning further measures to improve standards. This includes support for compliance with GMP standards, electronic approval processes and rigorous product testing.
International perspectives
Global interest in herbal products is growing, and Thailand could play a key role here, particularly through products such as inhalers and balms that are easy to register abroad. Not only will this raise awareness of the quality of Thai herbal products, but international sales could also increase significantly.
A completely different area that is currently receiving a lot of attention is technology and specifically cloud services. In the third quarter of 2025, Google Cloud reports impressive numbers with an order backlog of $155 billion - a jump of 46% compared to the previous quarter. How Stock Analysis reports, over 70% of Google Cloud customers use AI products.
Additionally, Google has announced a collaboration with NextEra Energy to respond to rising demand for electricity, with Alphabet shares even rising 11%. Looking ahead, AI developments will continue to be a key investment, giving Google a strategic advantage in this area.
Technology for everyone
OpenAI is not idle in the digital sector either. Anyone interested in AI-powered applications can choose between the free and paid versions of ChatGPT. The free version offers basic functionality, while the paid version gives access not only to a more advanced model (GPT-4o), but also to innovative features such as the ability to create custom GPTs. more about that is on Designer Annilee to read.
In short, both the herbal industry and the technology industry offer fascinating prospects for Thailand. It remains exciting to see how developments in both sectors will unfold in the near future.