Sunnies World opens in Bangkok: shopping experience for Gen Z and Millennials!

Sunnies World opens in Bangkok: shopping experience for Gen Z and Millennials!

The opening of Sunnies World in Bangkok

The first Sunnies World multi-lifestyle store in Thailand opened its doors in Bangkok on October 26, 2025. This new concept from Minor Lifestyle, a subsidiary of Minor International, is aimed primarily at Generation Z and Millennials who are looking for a holistic shopping experience. In the heart of Central Park, customers can discover four exciting concepts that not only convey products, but also a feeling of community.

Sunnies World – a shopping dream

Sunnies World offers a mix of lifestyle and functionality that creates ideal conditions for the target group. The main concepts include:

• Sunnies Studios: Hier gibt es modische Sonnenbrillen und Sehhilfen, inklusive Augenprüfungsdienst.
• Sunnies Face: Die cruelty-free Beauty-Marke fokussiert sich auf Real-Life Beauty mit Make-up und Hautpflege.
• Sunnies Flask: Hier können individuelle Trinkflaschen in über 1 Million Kombinationen gestaltet werden.
• Sunnies Coffee: Ein Lifestyle-Café, das inspirierende Menüs und entspannte Aufenthaltsräume bieten.

The store design is a real eye-catcher, inspired by a “dream house” that combines famous architecture with Thai culture. The use of wood and warm colors reflects the tranquility of Thai temples and creates a welcoming atmosphere.

A place for the community

With the vision of functioning not just as a point of sale but as a community space, the store is intended to become a meeting place for young people. This fits perfectly with current consumer trends that are being shaped by Generation Z. Young Thais demonstrate strategic purchasing behavior that influences the entire Asian region. According to NielsenIQ, Gen Z is not only the largest, but also the financially strongest generation in history. By 2034, they will contribute over $3 trillion to spending in the Asia-Pacific region, representing huge market potential.

However, Generation Z has its own rules for consumption. 86% research products thoroughly before purchasing. At the same time, 75% rely on recommendations from influencers and peers. If you want to be successful in today's market, you have to adapt to the preferences of this conscious buyer. Transparent product information, sustainability and personality are key factors in winning the trust of this generation.

Future plans and expansion

With the opening of Sunnies World in Central Park, Minor Lifestyle not only shows a good hand for trends, but also announces the planned opening of further branches, including Central Ladprao, in October 2025. The price positioning is in the mid to mid-premium segment, so that the products are easily accessible to the target group.

In a time where retail is constantly changing, adapting to the needs and wants of Gen Z is crucial. Sunnies World has recognized exactly this and relies on a concept that offers both products and a space for exchange and inspiration. This store could quickly develop into a hotspot for the younger generation in Bangkok.

The Standard reports that the concept is focused on clear needs and lifestyle preferences, while Bangkok Post emphasizes how important Generation Z trends are for the future shopping experience.