Phitsanulok: Health tourism is booming thanks to new initiatives!
Phitsanulok promotes wellness tourism with new health initiatives, discussed during journalist visit on November 7, 2025.

Phitsanulok: Health tourism is booming thanks to new initiatives!
On November 7, Tourism Association of Thailand Vice President Narin Sasiwan received a delegation of journalists from Singapore. The discussions took place at the “Karnburi Wellness” wellness facility in Phitsanulok, where the journalists found out about the numerous health and alternative healing methods available locally. In her remarks, Sasiwan emphasized the importance of the Phitsanulok region as an emerging health and wellness tourism destination.
The Thai government supports these efforts by promoting Phitsanulok as a health and senior care city. The focus is on attracting both domestic and international tourists, while at the same time the local population should also benefit from the tourism measures. This is done, among other things, through programs at the Prince of Songkla University and the Sirindhorn College of Public Health, where various health courses such as dentistry and community health are offered.
Sustainable development initiatives
A key focus of this initiative is to create sustainable standards and knowledge bases that will enable Phitsanulok to be established as a leading health tourism center in the region. To this end, discussions are underway about cooperation between educational institutions and the private sector. Public-private partnerships (PPP) should form the basis for improving health and tourism projects.
In this context, Narin Sasiwan congratulated Dr. Parinya Jit-arom on his appointment as Director of Sirindhorn College of Public Health. The discussions between the various actors show that there is great interest in promoting Phitsanulok. A variety of measures are being taken to further expand health and wellness tourism and create corresponding offers.
Conclusions and outlook
With these initiatives, Phitsanulok shows that the city is not only a wonderful destination for those seeking relaxation, but can also become a center for innovative health solutions. The planned measures are intended to benefit both the local population and travelers and sustainably strengthen the region.
Meanwhile, the question arises as to how ongoing digital development, as seen in the area of email use with platforms such as Yahoo Mail, can be integrated into these efforts. Yahoo Mail offers comprehensive email account management features that are particularly important for business travelers. The platform allows users to effectively organize their email, manage contacts, and enable security measures such as two-factor authentication. Further information can be found on the Yahoo website: Yahoo Help.
The increasing importance of health and wellness combined with effective digital solutions could represent an exciting development for Phitsanulok and the entire region in the coming years.
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