Thailand's health revolution: Quick Big Win” for better medicine!

Thailand's health revolution: Quick Big Win” for better medicine!

On November 3, 2025, Deputy Health Minister Waroachot Sukkhankachorn unveiled a landmark initiative to improve Thailand's healthcare system. At the Department of Health Services in Nonthaburi, he announced that the "Quick Big Win" initiative has three main objectives: improving health standards, promoting the health economy and strengthening the primary health system in Thailand. These steps are necessary to strengthen the population's trust in the quality of health care and to position Thailand as a promising location in the field of health.

A central point of the initiative concerns theHealthcare standards. The plan here is to raise the quality standards for healthcare facilities to national benchmarks. This includes developing new laws for medical engineering standards and improving the quality of public health facilities. Another goal is to implement a monitoring system that uses AI technology to combat misleading advertising in the healthcare sector and establish a dispute resolution center for healthcare consumers.

Promoting the health industry

The initiative also envisages a comprehensivePromoting the health industrybefore. By implementing the “Medical Hub” policy, Thailand will be positioned as an international healthcare hub, with various specializations such as the Medical Service Hub and the Wellness Hub. The aim is to make Thailand a quality hospital for aesthetic medicine and other specialized treatments to further stimulate health tourism.

Another area of ​​action is thatStrengthening the primary health system. In order to improve access to health services, there are plans to develop “Health Stations” in communities. The use of technology is intended to strengthen the skills of community health workers to advance health care and prevention. The aim is also to upgrade basic health centers to “NCDs centers” in order to better respond to the increasing challenges of non-communicable diseases such as diabetes and heart disease.

A look at the healthcare system

Let's start a step back: Thailand has made immense progress in the field of healthcare in recent decades and is now considered a role model for many developing countries. The basis of this success is the Universal Coverage Scheme (UCS), introduced in 2002, which now offers around 75% of the population access to basic health services. But despite these achievements, challenges remain.

The healthcare sector faces challenges mainly due to an aging population, rising costs and inequalities between urban and rural regions. There is often a lack of qualified staff, particularly in rural areas, which can affect the quality of care. Increasing medical tourism also risks diverting resources from public health care.

The ministry initiative is an important step in proactively meeting the challenges. In addition to medium and long-term measures, it is particularly aimed at strengthening primary health care and promoting prevention programs. The use of digital technologies, such as telemedicine, should also improve the efficiency and quality of healthcare services.

Waroachot emphasizes the willingness to work with various institutions in order to successfully implement projects in the health sector. The entire initiative is in line with efforts to advance Thailand towards becoming an even stronger health center of international importance. What remains is the hope that these steps and measures will lead to a noticeable improvement in the everyday life of the Thai population.

For more information on developments in Thailand's healthcare system and the challenges it faces, visit articles by ThailandPlus and Beautiful Thailand.