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Creative minds wanted: competition for sustainable growth at universities
Krungsri and Bangkok University promote sustainable business models in the 2025 competition. Six teams were awarded.
Creative minds wanted: competition for sustainable growth at universities
In an exciting convergence of creativity and entrepreneurship, the “Krungsri x Bangkok University Business Case Competition 2025” took place, presented by Bank Krungsri and Bangkok University. The aim of the competition, which took place under the motto “Profit with Purpose: Developing Sustainable Growth Strategies”, was to give students the opportunity to deepen their business knowledge and data analysis skills. This event took place on November 28, 2025 and attracted numerous participants who worked together on sustainable business models that consider both economic and social goals.
Guests of honor included Hiroshi Kurihara, Krungsri's vice president of corporate strategy and planning, and Dr. Somyot Watthanakamolchai, the vice president for international affairs at Bangkok University. These two personalities presented the prizes to the winning teams who had distinguished themselves through exceptional achievements in the development of practical business concepts.
The concept of competition
The central question for participants was: “How can startups or SMEs in Thailand develop sustainable business models that achieve both profit and ESG (environmental, social, governance) outcomes?” The students were given the opportunity to find innovative approaches to realistic business problems in collaboration with business experts. The initiatives were supported by partners such as Krungsri, Krungsri Finnovate, Schneider Electric and the Social Business Association, all of whom attach great importance to the topic of sustainability.
At the end of the competition, a total of six teams were awarded. First place, and with it a prize of 10,000 baht, went to the “CANDY” team. The other placements and awards were also notable:
| placement | team | Price |
|---|---|---|
| 1. | CANDY | 10,000 baht |
| 2. | A+99 | 4,000 baht |
| 3. | IMPACTX and HOTPOT | 2,000 baht each |
| Honorary awards | Airi Aura and KOKOON PACK | 1,000 baht each |
A look into the future
The competition not only shows the creative potential of young people, but also how important collaboration between educational institutions and business is to shape a more sustainable future. In his address, Kurihara emphasized the role of youth as a key factor in innovation and the development of responsible business practices.
But how do these developments sit in the context of current technological advances? Large Language Models (LLMs) are now playing a critical role in designing innovative solutions that meet the needs of the modern business world. These technologies not only support the analysis of large amounts of data, but also in areas such as automated text creation and generative AI applications.
The benefits of LLMs show that technological developments can be supportive, while at the same time presenting challenges that need to be overcome. Issues such as the ethical use of data and the need to promote critical thinking are essential to responsibly exploit the possibilities of these technologies. A healthy balance between progress and responsibility could form the basis for sustainable growth.
Overall, it can be said that events like the “Krungsri x Bangkok University Business Case Competition 2025” are not only a springboard for aspiring entrepreneurs, but also make an important social contribution to Thailand’s future viability. mitihoon.com and zoombusinessnews.com report on this in detail, while profolus.com highlights the relevance of modern technologies in this context.