Green tourism is blossoming: Thanh Hoa is becoming a digital hotspot

Green tourism is blossoming: Thanh Hoa is becoming a digital hotspot

There is a lot going on in the tourism sector in Thanh Hoa Province in Vietnam. As one of the country's most visited destinations, the region is increasingly adaptable when it comes to digital transformation and sustainable tourism. Eco-friendly tourism is particularly encouraged in Pu Luong, with the use of environmentally friendly materials. Loud Vietnam.vn Tourists are moving away from standardized offers towards personalized experiences with intelligent services and a focus on sustainability.

The hotels in the 4-5 star category in this region use a variety of software solutions to optimize the stay for their guests. These include employee apps for smooth service, electronic signatures for documentation and hotel management systems (HMS) for room management. Digital services such as electronic invoices or online reservations are not only practical, but also help to significantly reduce paper consumption.

Ecology and technology go hand in hand

A significant step in the right direction are the initiatives that limit the use of single-use plastic and rely on environmentally friendly materials. All accommodation and catering establishments in Pu Luong now accept cashless payments and use digital platforms for bookings. This meets the needs of tourists who are increasingly interested in the environment and technology.

Cultural attractions such as Lem Kinh and Thang Ha rely on modern technology to make cultural heritage accessible to tourists. Audio guides, digital maps and VR experiences enrich the exploration of these historic sites, creating a seamless travel experience. This is part of the so-called Smart Travel model, which aims to revolutionize the entire tourism process through innovative technologies, as reports from UNTourism highlight.

Challenges of digital transformation

Despite progress, many tourism businesses in Thanh Hoa face challenges, particularly small and medium-sized enterprises (SMEs). The need for digitalization strategies is clear, but the financial resources for large investments are often lacking. Nguyen Ha Phuong of VNplus Travel reports that digital investments have resulted in a 15-20% increase in customers per quarter, highlighting the need to invest in these areas.

Thanh Hoa Province sees itself as a pioneer in the digital and green transformation of tourism. But it is clear that cooperation at all levels is absolutely necessary to ensure competitiveness. The goal is to develop smart travel options that benefit everyone involved – from tourists to locals. Digital transformation is expected to transform the entire travel experience, not only creating new incentive for tourists but also promoting innovative jobs in the sector.

The path to the future of travel is clear: technology and sustainability go hand in hand. This development could be a real stroke of luck for many and could sustainably strengthen tourism in the region in the long term.