Gen Z entrepreneurs are conquering the food industry: 2025 trends in focus!

Gen Z entrepreneurs are conquering the food industry: 2025 trends in focus!

The “HoReCa Trend Talk 2025” began in Thailand’s vibrant gastronomy scene on November 7, 2025, with the focus on the topic “Food Infinity – ธุรกิจอาหารโตไม่สิ้นสุด”. stood. The event was presented by นายธนิศร์ เจียรวนนท์, President of CP Extra Group. Despite the uncertain economic environment, the food industry shows remarkable resilience and the potential for continued growth.

What is interesting is the increasing influence of Generation Z in entrepreneurship, which according to the latest figures has increased by over 8% compared to the previous year. Many of these young entrepreneurs, aged between 18 and 22, are characterized by their creativity and efficient use of technology. The rise of fusion cafes and the booming 100% delivery services could serve as examples. These trends offer fresh impetus for the entire industry and set new standards for the gastronomic offering.

Growth areas at a glance

A recent analysis by Makro, using comprehensive big data, highlights some of the fast-growing business areas in the food sector:

• Casual Dining & Cloud Kitchen: +28%
• Shabu und Hotpot: +25%
• Specialty Coffee und Bäckereien: +25%

Consumers are increasingly looking for new experiences and emotional values ​​when eating. This trend encourages providers to continually rethink and adapt their concepts.

Strategies to support entrepreneurs

Makro has introduced several strategic approaches aimed at supporting hotel, restaurant and catering services (HoReCa). This includes:

• Kosten- und Qualitätsmanagement durch die Entwicklung eigener Marken wie aro und savepak.
• Der Ausbau der Plattform makro PRO, die eine Steigerung von 27% bei den Bestellungen aus dem HoReCa-Segment verzeichnet und mehr als 3.600 Lieferfahrzeuge umfasst.
• Unterstützungsangebote für Unternehmer, darunter Workshops zur Menüentwicklung und Promotions zur Steigerung des Umsatzes.

As นายธนิศร์ concludes, the opportunities in the grocery business are there for all entrepreneurs everywhere. Makro is therefore passionate about the growth of the Thai business landscape and is thus ushering in positive change in the catering industry. In these dynamic times, it remains exciting to see how the industry will develop and what new ideas will emerge from it.