Managers beware: too much authenticity is damaging to your career!
Managers should rethink authenticity at work. Gen Z is demanding new values such as flexibility and mental health.

Managers beware: too much authenticity is damaging to your career!
In today's workplace, there are numerous debates about the balance between authenticity and professionalism, especially when it comes to younger generations, especially Generation Z. In his book, “Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead),” renowned business psychologist Tomas Chamorro-Premuzic raises the question of whether the advice “Just be yourself” for managers is really feasible. He argues that an excess of authenticity in professional life can affect one's image and perceived competence, which can lead to difficulties in team dynamics. Chamorro-Premuzic emphasizes that we should all learn to put our identities aside in the right places to promote teamwork and strengthen our own leadership skills. Self-confidence and adaptability are crucial in order to find your way in the complex corporate world. Bangkok Biz News examines this exciting aspect in more detail.
But what does the picture of Generation Z look like? This generation, born between 1995 and 2012, is redefining professionalism and prioritizing values such as authenticity, mental health and diversity. The changes caused by the pandemic have significantly influenced their expectations of the workplace: flexibility and a balance between work and free time are non-negotiable for them. Research shows that more than 80% of employees working remotely now expect flexibility. These demands go hand in hand with the desire for strong growth of company values that are in line with their own beliefs. According to a Gallup study, only 30% of employees feel connected to their company's goals - an alarming number. Molly Murphy sheds light on these challenges.
Generation Z’s expectations of leaders
Gen Z is questioning traditional hierarchies and demanding a flatter structure that promotes fearless collaboration. The insight that success includes not only status but also meaning and quality of life is fundamental for this generation. Having a clear purpose at work is important to 86% of them, leading them to turn down job offers that don't align with their values. The young employees are looking for respectful communication and authentic leadership that offers appreciation and support. To keep pace with these new values in the labor market, companies should adapt their culture and leadership styles and focus on empathy and openness. Haufe Akademie describes this change in detail.
In summary, the balance between authenticity and professionalism in the modern working world is a complex challenge. Generation Z is not only perceived as the driver of this discussion, but also as a group that has clear demands on their employers and the work environment. Given these developments, it is crucial for companies to adapt to the changing needs and expectations of their employees - otherwise they risk not only losing talent, but also a cultural mismatch that can have long-term consequences.