Agile Revolution in Retail: How Companies Can Survive!
Insight into the 55th Nation Group THAILAND’s NEW PROSPECT: Agile Innovation for Business in a Changing Economy.

Agile Revolution in Retail: How Companies Can Survive!
On November 12, 2025, numerous entrepreneurs and executives gathered at the M Sphere Mall for a significant event themed “Big Corp & Agile Innovation: Thriving in a Rapidly Changing World.” Mister เกรียงศักดิ์ ตันติพิภพ, Senior Executive Director of The Mall Group and M District, shared valuable insights into the current economic situation and the challenges businesses face today at the event.
In his speech, he emphasized the importance of the “Agile Intelligent” concept, which aims to help organizations survive in a complex and rapidly changing world. The world has changed a lot since the COVID-19 pandemic, and it is estimated that it could take up to 10 years to recover economically to 2019 levels. Despite the difficulties brought about by the pandemic, we are observing an encouraging upswing in online trading, which now represents a central element of the economy.
The hybrid world of retail
What does this mean for the retail landscape in Thailand? Despite the rise in online commerce, the need for physical stores remains high. These stores are deeply rooted in the way people live. Mister เกรียงศักดิ์ presented six important approaches that companies should take:
- Intelligent Speed: Optimierung von Effizienz durch Leichtbau-Techniken, inspiriert von Formel-1-Autos.
- Predictive Adaptability: Durch präzise Vorhersagen Schäden vermeiden.
- Collective Intelligence: Mitarbeiter stärken und die Personalabteilung in Human Capital umwandeln.
- Ecosystem Collaboration: Zusammenarbeit aller Beteiligten schaffen.
- Co-creation with Customers: Kunden aktiv in Produktentwicklungen einbeziehen.
- Evolving Continuity: Kontinuierliche Evolution der Organisation anstelle von kurzfristigen Lösungen.
These approaches are intended to ensure that companies are not only focused on short-term profits, but also focus on sustainable growth and long-term goals.
Agility as the key to competitiveness
Another important topic was this Scaled Agile Framework (SAFe), which serves as a development guide for large companies. SAFe enables multiple teams and departments to collaborate effectively to coordinate complex projects. In today's rapidly changing business world, agile principles are essential to creating real value for customers.
The SAFe framework includes different levels that serve to bring companies on a common course: the portfolio level takes care of the strategic direction, the program level ensures the collaboration of the teams, while the team level implements specific tasks and functions.
Implementing an agile approach requires not only technical knowledge, but also a change in corporate culture. Managers must have oneLean-Agile Mindsetdevelop that supports agile principles. This is crucial to successfully implement projects and promote continuous improvement.
In conclusion, companies that are willing to adapt these new ways of thinking and innovate will be able to not only survive, but also thrive in this hectic, global economy.