InterContinental opens luxury condominium in the heart of Bangkok!

InterContinental opens luxury condominium in the heart of Bangkok!

Exciting news for everyone interested in luxurious living in Bangkok: The InterContinental Residences Bangkok Asoke will open in 2029. This branded residential development, the first of its kind for the InterContinental brand, is being built on Soi Sukhumvit 16, one of the most vibrant neighborhoods in Bangkok's Central Business District.

Developed by IHG Hotels & Resorts in collaboration with CG Capital, a subsidiary of Central Group, the project offers a total of 88 luxury apartments. Residents can choose from two, three, and four bedrooms, ranging in size from 1,500 to 5,500 square feet. Amenities include an impressive 25-meter swimming pool, a modern fitness center, a Pilates and yoga studio, and a co-working space.

Branded Residences: A Growing Trend

But what makes these apartments so special? According to a report by brandedresi.com The term “Branded Residences” means luxurious residential properties that are associated with renowned hotel brands. These properties not only offer first-class amenities and services such as a concierge or fitness studios, but also have the potential for appreciation and rental income.

Branded residences are becoming more and more popular, especially in the last five to six years. Over 750 projects have already been implemented worldwide, and more similar projects are expected by 2031. Interestingly, luxury brands from the hotel industry in particular have the upper hand, but brands from the fashion and automotive industries are also increasingly entering this market.

Thailand: Leader in the Asia-Pacific region

Thailand has established itself as a pioneer in the field of branded residences CBRE Thailand reported. With a market share of 23% in Asia-Pacific, the country even overtakes China, which has 17%. Cities such as Bangkok and Phuket are the main players, with Phuket ranking fifth and Bangkok seventh in the world in terms of the number of branded residences.

The demand for luxurious living spaces is reflected in growing real estate prices, particularly in the centrally located districts of both cities. According to CBRE, branded residences are attractive to investors because they can achieve rental yields of 50% to 80% compared to non-branded projects. The strong tourism industry, world-class infrastructure, and high-quality healthcare and education facilities make Thailand a hotspot for international buyers.

In summary, the InterContinental Residences Bangkok Asoke promises not only luxurious living, but also a smart investment in a rapidly growing real estate landscape. We can look forward to the developments and openings in the Thai capital in the coming years!