Thailand's tourism boom: 500 million baht for a new world of experiences!

Thailand's tourism boom: 500 million baht for a new world of experiences!

In Bangkok, a lot is happening in the area of ​​gastronomy and leisure activities when it comes to improving tourism. The company “ลาโค่-ลามายา” has great plans for the coming years that will not only boost the local economy but also attract international guests. The focus is on an ambitious five-year plan that will cost a total of 500 million baht. This reports today.line.me.

A first step in this direction is the opening of the new experience restaurant “บ้านอิสสระ บางนา” in April 2026. Thai cuisine will be offered here along with other culinary options. The restaurant will be strategically placed near the Rajavinit School in order to appeal to the primarily family target group. The company also plans to lease various commercial spaces to reach a broader audience, especially higher-income families.

Expansion from Khao Yai to Bangkok

The company also intends to advance the large-scale theme park project in Khao Yai on 22 rai of land, which holds great potential for the region. Experience so far shows that the Lamaya restaurant, which opened in Khao Yai, has quickly gained popularity. It can accommodate up to 2,000 guests standing and 500 seated and has already established itself as a popular venue for special occasions, particularly marriage proposals such as the thepeople.co reported.

The idea is to establish Khao Yai as a year-round destination space for younger travelers, couples and families. According to the plans of a high-profile company, not only hotels and cafés will be built here, but also leisure activities such as a spa and various gastronomic concepts that are aimed at the need for special experiences. The La Cote restaurant, which is also part of the group, already generates monthly revenue of 10 million baht and has increased its sales growth to over 300%.

To the top with destination marketing

In order to overcome the challenges posed by the decline in international tourist numbers, especially in Bangkok, “ลาโค่-ลามายา” relies on strong destination marketing. They not only want to cater to local guests, but also attract foreign tourists all year round. The current portfolio already includes nine brands, including the popular restaurants Lacol and Lamaya in Khao Yai, which always shine with large gastronomic offerings.

In addition to the mentioned projects, the company plans to expand the number of its boutique hotels in key cities in Thailand. Cheers to the rebranding efforts aimed at further enhancing the quality of guest experience and convincing international tourists that Thailand is the perfect place for their next vacation.

Developments in tourism and hospitality show how important these sectors are to the Thai economy. Because tourism is not only an important pillar for many, but also contributes to the creation of jobs and the strengthening of local communities Wikipedia determines. Especially in a country with as much cultural heritage as Thailand, offering high-quality experiences is crucial for the future development of the industry.