Ratchaburi crowns modern beauty: คุณแอร์ is Mrs. Thailand World 2026!
On November 9, 2025, "คุณแอร์" was crowned Mrs. Thailand World Ratchaburi 2026, sponsored by Dr. Pim Pimkwan Montpichit.

Ratchaburi crowns modern beauty: คุณแอร์ is Mrs. Thailand World 2026!
On November 9, 2025, the winner of the title of Mrs. Thailand World for Ratchaburi Province 2026 was announced in a ceremony. The new titleholder “คุณแอร์ – อทิตยา เจนจบเขต” not only impresses with her beauty, but also radiates a positive energy that makes her the perfect representative of modern women. Under the motto “Modern Women, Beauty and Value”, the competition attracted numerous prominent guests, including Dr. Pim Pimkwan Montpichit, the Mrs. Thailand World 2022, as well as the organizers Kitty Kittiporn and Jirat Ratnawongphan.
The ceremonial handover of the title was carried out by “คุณตูน – นันทิดา หงษ์ทอง”, Mrs. Thailand World Ratchaburi 2025. She wished the new title holder much success in her future endeavors. Another highlight of the evening was the invitation to fans to vote for the Thai representative “แซมมี่ ชนิตา ศรีดาเกษ เครธอร์น” (Mrs. Thailand World 2025). who will be taking part in Mrs. World 2026 in Las Vegas next January. This is a wonderful opportunity for Thailand to shine internationally.
Mr. and Mrs. are not just titles - they also represent respect in society. These abbreviations are more than 400 years old and show cultural appreciation for men and women. The term “Mr.” is traditionally used before men's names, while "Mrs." for married women. Even if the cultural connotations are changing, the meaning of these titles remains an integral part of social interaction.
The evolution of the title has gone through a lot: from “master” for men with authority to “mistress” for women who were in charge, these titles have changed into general honorifics for different social statuses. Nowadays there are also gender-neutral alternatives like Mx. or Ind., used in certain contexts to promote inclusivity. A speech that corresponds to your personal wishes is always advisable.
Beauty pageants have a long tradition in Thailand and are platforms not only for aesthetics, but also for social issues. An example of this is the Miss Tiffany Universe competition in Pattaya, which has celebrated the beauty and talent of transgender women since 2004. This event has grown from a local event to an international highlight and actively supports the visibility of the LGBTQ+ community.
The live broadcast on Thai television allows millions of viewers worldwide to take part in this event. Categories such as swimsuit, evening dress and talent show offer participants the opportunity to put their best foot forward. Historically, many of the winners have gone on to significant careers in fashion and entertainment, making them role models for equality movements. Effective public outreach through such competitions promotes acceptance of transgender people in society and highlights Thailand's role as a leader in gender and sexuality issues.
The challenges and successes in terms of beauty and identity are also a reflection of social changes. The titles and competitions are more than just decorations in the cultural calendar - they are an important part of the dialogue about identity, acceptance and community.
For current information and updates about the beauty pageants in Thailand, those interested can visit the Mrs. Thailand World Facebook page and find out about the exciting developments.