Kanna: Thai snacks conquer the international market!

Kanna: Thai snacks conquer the international market!

A new company has established itself in Bangkok that is bringing a breath of fresh air into the snack market. Using mainly Thai raw materials such as fruits and plants to create innovative snacks, the Kanna brand is initially focusing on the domestic market before making plans for international expansion. How Post Today reported that the first customers were mainly Thai women, which proved to be a stable and promising starting point.

Over the course of the first year, Kanna successfully expanded her target audience. Families, couples and international tourists are now also among the customers, who already account for almost 80% of sales. This shows that the company has a knack for understanding and responding to its buyers' preferences.

Trendy healthy snacks

Kanna pays particular attention to coconut-based snacks, offering health-conscious options including gluten-free products made from cassava. At a time when demand for health-focused snacks is constantly growing, especially among younger consumers in cities, Kanna is positioning itself as a provider of functional and more natural food alternatives. The Thai identity is always retained, which makes the products both unique and authentic.

Kanna sees the challenges that arise in the course of business activities as opportunities for brand development. Particularly noteworthy is the strategic plan to establish itself as a wellness brand within the next 3-5 years. Customer feedback also plays a crucial role - Kanna takes their feedback seriously and actively integrates it into product development and marketing.

Market development and trends

Like the report from StrategyH shows, the Thai snack market will grow by a significant USD 988.1 million between 2025 and 2030. This corresponds to an annual growth rate of approximately 4.76%. However, this growth will be influenced by cautious consumer attitudes and changing preferences. Given a stagnant macroeconomy, households are increasingly paying attention to basic needs, meaning spending on non-essential products is falling.

Manufacturers that include key players such as Berli Jucker Public Company Limited and Nestlé S.A. count, are increasingly relying on value-oriented offers and innovative promotions in order to survive in the competition. The market is showing interesting dynamics thanks to the demand for affordable and functional snacks, especially among budget-conscious consumers. This balance between affordability and functionality shapes the snack sector and offers room for fresh ideas - this is where Kanna comes into play.

By integrating high-quality ingredients and adapting to international standards, Kanna now plans to establish itself not only in Thailand but also in markets such as the Middle East and Europe. The company relies on quality and innovation to stand up to its competitors while representing Thai culture with dignity. This is not just a business, but also a matter of the heart for Kanna, which is reflected in the brand message and products.