Great success at the HoReCa Summit 2025: Thailand is setting new food trends!
Find out more about the 18th edition of แม็คโคร โฮเรก้า in Thailand, an inspiring platform for HoReCa entrepreneurs.

Great success at the HoReCa Summit 2025: Thailand is setting new food trends!
In Bangkok the “แม็คโคร โฮเรก้า มหกรรมธุรกิจอาหารประเทศไทย ครั้งที่ 18”, an important event for the catering industry, was celebrated. Loud Bangkok Today The event takes place under the motto “FOOD INFINITY ธุรกิจอาหารโตได้ไม่สิ้นสุด” and offers a platform for over 40,000 entrepreneurs and cooking enthusiasts from all over Thailand.
Organized by the บริษัท ซีพี แอ็กซ์ตร้า จำกัด (มหาชน), the event aims to provide inspiration and support for the HoReCa industry (hotel, restaurant, catering) and are of great importance for the industry. The HoReCa industry is not only known for culinary creativity, but also for jobs and economic development. Before the pandemic, the HoReCa sector was estimated to be worth about $260 billion, with millions of employees in the US and Europe, as in Sharpgrid explained.
Competitions and awards
A highlight at the trade fair is the “makro HoReCa Challenge 2025”, which is dedicated to the topic “Taste of Asia” and gives both young and professional chefs the opportunity to demonstrate their skills. The winner will not only receive a trophy, but also the chance to represent Thailand internationally, with this being a huge recognition for the participants' talents, reports Bangkok Today.
The “makro HoReCa Start-up Pitching Challenge” also took place, where the innovative dish “แกงโกบัน” (fried bread with Thai curry) from Bangkok University emerged as the winner. Other awards included the “Supplier Sustainability Awards 2025”, which recognize sustainable business partners, and the “Best Exhibition Award” for outstanding exhibitors in the industry.
Sustainability and innovation
A central concern of the event is the promotion of sustainability. The “AXTRA Green Together” project focuses on waste separation and systematic waste management to enable recycling and make sensible use of food waste. This is particularly important in the catering industry, as sustainable practices are becoming more and more important, which not only benefits the businesses but also the environment.
Looking to the future, the next “แม็คโคร โฮเรก้า The 19" version is already expected, although คุณฮเยซอง เบค was announced as the event's new president. The event ends with a positive feeling, providing both inspiration and new business opportunities for participants. HoReCa is an important industry in Thailand that not only showcases the country's culinary wealth but also contributes to socio-cultural development.
In addition, the Makro branches in South Africa are examples of successful gastronomy. The company network is known for its high availability, with branches that have long opening hours from Monday to Friday, making it easier for catering establishments to obtain their goods cheaply. Here are some addresses of Makro branches: Macro South Africa.