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Shine and growth: COSMEX 2025 sets new standards in Thailand!
COSMEX 2025 in Bangkok presents innovations in the beauty industry with over 250 exhibitors and a focus on sustainability.
Shine and growth: COSMEX 2025 sets new standards in Thailand!
COSMEX 2025 opened its doors today in Bangkok and promises to be a real magnet for trade visitors from all over the world. The fair, which has the theme “Glow to Grow”, is held at BITEC Bangna and attracts over 250 exhibitors from 20 countries. With more than 25,000 beauty industry professionals coming together, Thailand once again shows that it has established itself as a leading beauty industry hub in the ASEAN region. As newswit.com reports, major trends in the industry emphasize sustainability, environmental friendliness, diversity and technological innovation.
Dr. Panawich Chotitejathammanee, CEO of Origin Global Empire, highlights how Thai brands are gaining traction in the global market. His company is already expanding to South Korea and the US, underscoring the trend of growth in Thai brands. The Thai beauty industry is estimated to be worth around 400 billion baht by 2025, reflecting the dynamic development in this sector.
Most important trends in the beauty industry
The beauty products market is showing strong growth, fueled by the demand for self-care and improved appearance. The Thai Cosmetic Cluster highlights that the industry is ranked as the fastest growing in Thailand in 2025. The rise of Thai brands, the increasing focus on safe, organic ingredients and higher market saturation from new competitors, particularly from China, are the key factors for this growth.
COSMEX 2025 acts not only as a platform for exhibits, but also for valuable networking opportunities through so-called business matching services that bring entrepreneurs and buyers together. Among the highlights of the trade fair are exclusive seminars with industry experts and influencers who offer visitors valuable insights.
Changing consumer trends
A recent analysis published in the report “Thailand Beauty Outlook 2025” shows that Thai consumers have a changing understanding of beauty. There is an increasing focus on skin health and the effectiveness of products. The facial care sector is witnessing double-digit growth and has the highest increases in the entire FMCG industry. The report highlights the importance of online sales channels as a critical source of revenue and the need for brands to adapt to the evolving needs of consumers.
In summary, COSMEX 2025 shows that Thailand is committed to expanding its position in the global beauty market. With a clear focus on innovation, sustainability and customer orientation, the industry is in position for further, remarkable growth.
The fair runs until November 6, 2025 and entry is free. Anyone interested in the latest trends and developments in the beauty industry should definitely not miss this opportunity.