WeTV Thailand: Streaming giant with new ambassador and growth plans!

WeTV Thailand: Streaming giant with new ambassador and growth plans!

In the dynamic world of streaming in Thailand, WeTV recently launched a new strategy under the illustrious name “3C”. This initiative aims to consolidate the company's position as a leader in the streaming sector. Sanok reports that WeTV Thailand continues to be ahead, and not without reason: with over 55 million downloads, the platform is the leader in advertising (AVOD) and takes second place in subscriptions (SVOD). The company saw an impressive 40% increase in paid subscriptions in 2025, as well as 45% year-over-year revenue growth. The average usage time per day is also exciting, which is around 100 minutes.

Let's take a closer look at WeTV users: About half of VIP subscribers excel at Chinese series, while 30% prefer Thai content. The boom in Boy’s Love (BL) and Girl’s Love (GL) series shows how well these formats have resonated with viewers. In fact, there is a 54% increase in WeTV VIP subscribers compared to last year - a clear sign of where we are headed.

Planning for the future

But WeTV isn't resting on its laurels. Three central strategies are planned for 2026: First, under the motto **Content Excellence**, the production of over 500 international Chinese series is on the program, including at least 6 boy's love and 8 girl's love content. Furthermore, the user experience should be improved through new app functions and so-called O2O events (online to offline) - under the motto **Connect Through Experience**. Finally, **Co Create to Shared Success** will also focus on promoting Thai content as a cultural soft power and supporting creatives through the “Shorts x WeTV” project.

WeTV aims to increase its total revenue by 20% and app downloads by 30% by 2026. But it's not all just bliss: While the platform shines in terms of user numbers, the app's reviews are anything but rosy. A user comments on Apple and only gives the app one star, 0 stars would be more appropriate. Problems loading content and poor image quality are heavily criticized. The app seems to be losing performance lately, which is seriously affecting the user experience.

The streaming market in Thailand

In the context of the Thai streaming market, it is important not to forget how much the landscape has changed. Loud Statista Thai internet users are now accustomed to consuming entertainment content digitally. The survey shows that consumers prefer streaming as they can consume media anytime, anywhere. Last year, more than half of Thai consumers subscribed to SVoD services, with Netflix as the leading platform, followed by YouTube.

For many people in Thailand, streaming TV is a daily routine - users spend an average of almost three hours per day watching or streaming content. This preference for variety and ad-free experiences explains the popularity of streaming services. All of these factors make the Thai digital entertainment market an exciting and constantly evolving environment.

Overall, the development at WeTV shows that the platform is not only operating successfully in the market, but is also ready to face the challenges. It remains to be seen how the user experience will develop and whether WeTV can maintain its success in the long term.