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New TV format THE PILOT GAME: Discover talent in the entertainment industry!
The reality show "THE PILOT GAME" will launch on Channel 3 in Thailand on November 7, 2025, promoting new talent through micro-dramas.
New TV format THE PILOT GAME: Discover talent in the entertainment industry!
Now it's getting exciting! On Friday, November 7, 2025, the first season of ALTA Thailand “THE PILOT GAME” will premiere on Channel 3. The new reality format aims to promote fresh talent in the entertainment industry. With a solid team of professionals, this project becomes promising with three key players at the helm: ปิ๊ก ฌาณฉลาด ทวีทรัพย์, an Executive Producer with over 30 years of experience, ครูร่ม ร่มฉัตร ธนาลาภพิพัฒน์, an acting coach with the motto that acting can change the world, as well as เจี๊ยบ นภัสริญญ์ พรหมพิลา, who is known as a showrunner for national and international projects.
In an exciting selection phase, 20 participants will be whittled down to 8 finalists through workshops. The aim of the format is to show the development and commitment of these talents and give them the opportunity to realize their dreams. The program is already making waves as it focuses on vertical micro-dramas, in line with viewers' new viewing habits, as today.line.me reports. The list of participants is colorful and includes talents such as 베인자민 แซ่สง, 테야 간냐파차ㅕ 폴라이반패우, as well as 다양한 기타 재능.
Trend towards micro-dramas
Speaking of micro-dramas, it seems like AR Asia Productions has set a real trend here. The Hong Kong-based production house has significantly expanded its video vertical and is already delivering micro-dramas in Thailand via the TrueVision Now platform. This is happening in parallel with the production of a number of long-form, scripted series. AR CEO Anne Chan emphasizes the company's passion for international co-productions and content distribution. Another plus: There are already distribution agreements for four of its vertical drama apps with telecommunications providers in Indonesia, Malaysia and Thailand, as contentasia.tv reports.
The company is conquering markets with innovation and fresh ideas and planned to expand its presence in five key countries in Southeast Asia by the end of this year. Not only have they produced over 150 titles in the first six months of this year, but they are also in the process of expanding their catalog of popular titles in Chinese and English. Micro-drama seems to be the key term for the future!
A look into the future
How this will affect the entertainment industry in Thailand remains to be seen. Not only could it bring a new wave of talent, but it could also permanently change audience behavior. Viewers increasingly craving broad and diverse content are in for a real treat. With formats that are both fresh and adaptable, the stars align for the love of the creative arts and supporting the next generation of artists.
We are excited to see how “THE PILOT GAME” will develop and which talents can prevail. This format definitely has the potential to set a new trend in the Thai media landscape!