Thailand sets new standards: The Trusted Thailand seal for security!

Thailand sets new standards: The Trusted Thailand seal for security!

A lot is happening in the tourism sector in Bangkok. On November 28, 2025, Narin Thapani, the governor of the Tourism Authority of Thailand (TAT), announced that Thailand will raise its tourism standards to a new level. The focus is particularly on safety and service quality for international guests. The new “Trusted Thailand” initiative is intended to be a symbol of trust and security in tourism. Thansettakij reports that Cooperation with various government and private institutions aims at a comprehensive assessment and improvement of tourism services.

Under the banner of Trusted Thailand, pilot projects will be launched in four categories: hotels, restaurants, shopping centers and leisure venues. These establishments must undergo strict security checks, which include, but are not limited to, the installation of CCTV, secure payment methods, and protection of personal AND financial information. Another focus is on communication: infrastructure must also be designed to be multilingual in order to enable international guests, especially from China, to have a safe stay.

Safety standards in tourism

But what is behind the “Trusted Thailand” seal? This is awarded to those tourism companies that meet strict criteria relating to location security, transparent financial transactions, multilingualism and customer care. In this context, Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, emphasized the essential importance of safety in tourism. Loud Thailand tip, it is also planned to integrate security into advertising measures and work in close cooperation with the security authorities.

Particular attention is paid to preparing for the high season. Thapani sees the new program as an opportunity not only to increase visitors' sense of security, but also to promote Thailand's reputation as a safe travel destination. The marketing strategy is aimed primarily at short-haul markets such as China, but also at long-haul markets in Europe and America.

Advantages for tourism businesses

The “Trusted Thailand” badge offers many advantages for companies. Operators can at trustedthailand.tourismthailand.org View the FAQs for the application. It is explained here that incomplete documents can also be used when submitting an application. Particularly interesting for companies with multiple branches is the option to use a common account and submit one form for all locations. The application and the associated deadlines are also clearly regulated.

As international travel returns and tourism remains a key pillar of the Thai economy, the launch of the Trusted Thailand seal shows that Thailand is positioning itself to meet traveler expectations. With a clear focus on safety and quality, we want to impress both national and international guests. The preparations come at just the right time because the high season is just around the corner. With this in mind: Welcome to Thailand – safer than ever!