Porsche and Ananda: A strong partnership for Thailand's future!
Porsche and Ananda are collaborating in Bangkok to develop innovative projects and position Thailand as an international playground city.

Porsche and Ananda: A strong partnership for Thailand's future!
The connection between fashion, luxury and real estate takes on new dimensions in Bangkok. Tatler Asia reports that Porsche and Porsche Design have entered into a promising partnership with Ananda. The focus is not only on high-quality real estate projects, but also on passion and trust in the company's management.
The discussions between the partners were conducted carefully because it was important to those responsible to ensure that both sides really valued the Porsche brand. Ananda can look back on an impressive track record and has already implemented a wide range of projects with large international organizations. In total, Ananda's project value is an impressive 100 billion baht - a sum that gives an idea of the potential this partnership has.
Innovation with tradition
In a field that is constantly changing, innovation is key. Go Chananat, who was named Tatler Most Influential, has a clear vision that Thai developers should become bolder and drive the development of new international projects. “I would like Thailand to be recognized worldwide as a new ‘playground city’,” he emphasizes. A step in this direction could be the collaboration with Porsche and Ananda, which are intended to bring a breath of fresh air into the real estate industry.
Ananda highlights the importance of a strong team to succeed in the corporate sector. A well-functioning team is not only the backbone of the company, but also ensures that the company's fortunes can continue without the founders. This aspect is particularly relevant at a time when companies need to be more flexible and adaptable.
Overall, it shows that the combined forces of Porsche and Ananda could not only set new standards, but also have the potential to establish Bangkok as a center for innovative real estate projects and design. Expectations are high and many in the industry are eagerly awaiting the first joint projects.